Meeting Planners Must Manage Growth

Growth in the number, size and budget for meetings impacts planners. Respondents to an MPI study published in its FutureWatch 2007 reflect a picture of expected growth in number of meetings, attendees and overall budgets in 2007. However, there is also an indication that organizations will be focussed on investing in meetings rather than simply spending on meetings. This translates to growing focus on Return On Investment (ROI) and is likely to place more emphasis on planning and implimentation efficiencies.